Tides and Ebbs in the Creative World
Development. Evolution. Transformation.
Principles that emerge from the essence of life and extend into the world of visual art and design we live and breathe have become the leitmotif of the tenth anniversary edition of the Mouvo conference.
Principles that emerge from the essence of life and extend into the world of visual art and design we live and breathe have become the leitmotif of the tenth anniversary edition of the Mouvo conference.
The visual identity was inspired by the cycle of tides and ebbs. Tides & Ebbs are a natural part of the lives of artists and designers. They symbolize the rhythm of creativity – moments of expansion and retreat, the joy and pain of creation in constant forward motion. The water surface is a parallel to constant change, reflected in the visual identity and echoed in the sound as well.
The visual identity was inspired by the cycle of tide and ebb. The water surface distortion effect ties the identity of the edition not only on an aesthetic level but also on a deeper conceptual one. Tides and ebbs represent the creative cycle—one that never ends.
The visual concept is based on a collage-like treatment of fragments of the original tiling materials and ceramics – that were once thrown into the sea to create breakwaters. Shaped by time and natural forces, they transformed into smooth pebbles adorning the seashore. This originally practical material, once moved from its original location to another, unexpectedly became an aesthetic object that reveals deeper layers of transformation.
Real fragments were scanned, and the missing motifs were reconstructed using generative tools – much like ancient frescoes. With Adobe Firefly, we then created imaginary worlds from which these fragments might have originated, breathing new life into them through the visual motifs of each speaker. Thanks to work with the Hunyuan3D-2 model (in the ComfyUI environment), these shards gained a 3D form, enabling their use in animated idents.
And so digital transformation completes the evolutionary cycle of these objects: from decorative and functional use, through abandonment and decay, to their return in a new form – as an interactive, aesthetic experience.
All these objects allowed visitors to engage in a new dialogue through service graphics and idents. Everyone became part of the installation using VR controllers (Vive Tracker 3.0) with custom-designed handles specifically created for CAMP. By moving the controller, participants revealed layers of content hidden beneath the sea surface. The Unity-based application responded in real-time to the controller’s position, tilt, and distance from the projection surface. The result was a unique jingle for each speaker – and an immersive audiovisual experience.
Made at oficina.design
